PS Logo


Picturehouse Cinemas

2014 Membership Campaign


The Brief

To create a campaign that promotes Picturehouse Cinema memberships to new customers for 2014.


The Solution

I researched film quotes that would tie-in to specific messages and reinforce the offers included in the membership. The campaign launched with three quotes relating to the membership and gift cards, and will be developed throughout 2014 with new quotes related to specific events and deals. The quotes themselves are styled using a variety of fonts, creating a strong typographic message to the viewer. The campaign is distributed across many applications including flyers in cinema foyers, large posters, POS counter displays, tension banners, programme adverts, digital banners and on-screen advertising before the main feature.

Membership 3 Membership 2 Membership 1


Picturehouse 2014 Picturehouse 2013 Picturehouse Christmas Picturehouse Cinemas
Membership Campaign 2014
Picturehouse Cinemas
Membership Campaign 2013
Picturehouse Cinemas
Christmas Membership Campaign
Les Lyonnais Monsters Triangle Monsters
Movie Poster
Triangle
Movie Poster
Les Lyonnais
Movie Poster
Invictus Sci-Fi Film Festival War Child Sci-Fi Film Festival
Poster Design
War Child
Exhibition Design
Invictus
Movie Poster
Picturehouse Cinemas Arts KayandCo Poster Book Picturehouse Cinemas
Arts Picturehouse Brochure
Kay & Co
Insight Reports
Anatomy of a Movie Poster
Editorial Design
The Shootist Essential Nutrition Making Dawn The Shootist
Identity, Website and Showreel
Essential Nutrition
Identity and Stationery
Making Dawn
Identity and Stationery
O'Briens Travel Marketing O'Brien's Irish Sandwich Bar
Identity, Packaging and Literature
Travel Marketing Awards
Website Design